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person:"Köglmayr, Hans-Georg"
~person:"Aharoni, Yair"
~type_genre:"Book section"
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Search: subject_exact:"Internationale Betriebswirtschaft"
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Rethinking the case study in international business and management research
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Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
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ECONIS (ZBW)
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Fifty years of case research in international business : the power of outliers and black swans
Aharoni, Yair
- In:
Rethinking the case study in international business and …
,
(pp. 41-54)
.
2011
Persistent link: https://www.econbiz.de/10009316899
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Internationalisierung der Unternehmenstätigkeit : eine strategische Herausforderung für das Marketing
Köglmayr, Hans-Georg
- In:
Wege des Marketing : Festschrift zum 60. Geburtstag von …
,
(pp. 307-320)
.
1995
Persistent link: https://www.econbiz.de/10001316537
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