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person:"Köglmayr, Hans-Georg"
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Köglmayr, Hans-Georg
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Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
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Internationalisierung der Unternehmenstätigkeit : eine strategische Herausforderung für das Marketing
Köglmayr, Hans-Georg
- In:
Wege des Marketing : Festschrift zum 60. Geburtstag von …
,
(pp. 307-320)
.
1995
Persistent link: https://www.econbiz.de/10001316537
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