Berman, Barry; Thelen, Shawn - In: International Journal of Retail & Distribution Management 32 (2004) 3, pp. 147-156
A well‐integrated multi‐channel format enables consumers to examine goods at one channel, buy them at another channel, and finally pick them up at a third channel. Multichannel retailing offers synergies, as it can result in an increased customer base, added revenue, and higher market share....