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person:"Kahn, Barbara E."
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Retail assortment"
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Retail assortment
5
Sortiment
5
Consumer behaviour
4
Konsumentenverhalten
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Einzelhandel
3
Retail trade
3
Consumer preferences
2
Konsumentenpräferenzen
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Product differentiation
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Produktdifferenzierung
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Assortment
1
Category Management
1
Category management
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Choice overload
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Goals
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Heuristics
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Heuristik
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USA
1
United States
1
Variety
1
Visual perception
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Visuelle Wahrnehmung
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eye movement
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horizontal versus vertical
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perceived variety
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retail assortment
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variety seeking
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Kahn, Barbara E.
Topaloğlu, Hüseyin
7
Hübner, Alexander
6
Martínez-de-Albéniz, Victor
6
Rusmevichientong, Paat
6
Chernev, Alexander
5
Fisher, Marshall L.
4
Fornari, Daniele
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Fornari, Edoardo
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Grandi, Sebastiano
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Gázquez-Abad, Juan Carlos
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Martínez-López, Francisco J.
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Shaikh, Nazrul I.
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Vaidyanathan, Ramnath
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Aydın, Göker
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Hamilton, Stephen F.
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Heerde, Harald J. van
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Kumar, Piyush
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Kurtuluş, Mümin
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Kök, A. Gürhan
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Rudolph, Thomas
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Sauré, Denis
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Schröder, Hendrik
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Seifert, Ralf W.
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Shaffer, Greg Eric
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Sweeney, Kevin
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Talebian, Masoud
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Thomadsen, Raphael
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Zielke, Stephan
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
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Journal of retailing
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Marketing letters : a journal of research in marketing
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Review of marketing research
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ECONIS (ZBW)
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1
A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan
;
Kahn, Barbara E.
;
Unnava, Hanumantha Rao
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
Saved in:
2
Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.
;
Chernev, Alexander
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
Saved in:
3
The "visual preference heuristic" : the influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload
Townsend, Claudia
;
Kahn, Barbara E.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 993-1015
Persistent link: https://www.econbiz.de/10010253782
Saved in:
4
Assortment variety : too much of a good thing?
Kahn, Barbara E.
;
Weingarten, Evan
;
Townsend, Claudia
-
2013
Persistent link: https://www.econbiz.de/10009781370
Saved in:
5
Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.
;
Levy, Michael
;
Kahn, Barbara E.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
Saved in:
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