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person:"Kaiser, Harry M."
~person:"Brunner, Christian Boris"
~person:"Pauwels, Koen"
~subject:"Konsum"
~subject:"Markenartikel"
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Search: subject_exact:"Impact of advertising"
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Advertising effects
49
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49
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23
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21
Consumer behaviour
16
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16
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12
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12
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Kaiser, Harry M.
Brunner, Christian Boris
Pauwels, Koen
Gierl, Heribert
8
Esch, Franz-Rudolf
6
Bauer, Hans H.
5
Erfgen, Carsten
5
King, Stephen
5
Mäder, Ralf
5
Pelsmacker, Patrick de
5
Dens, Nathalie
4
Draganska, Michaela
4
Klapper, Daniel
4
Ko, Eunju
4
Rosengren, Sara
4
Sattler, Henrik
4
Sreejesh, S.
4
Wilbur, Kenneth C.
4
Bernritter, Stefan F.
3
Brasel, S. Adam
3
Du, Rex Yuxing
3
Dwivedi, Yogesh Kumar
3
Ghosh, Tathagata
3
Herrmann, Jean-Luc
3
Hill, Shawndra
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Romaniuk, Jenni
3
Schnittka, Oliver
3
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Srivastava, R. K.
3
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3
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2
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2
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2
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2
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2
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
AEM research bulletin
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
MSI reports : working paper series
1
Marketing : ZFP ; journal of research and management
1
R.B.
1
Review of agricultural economics : RAE
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
9
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
3
Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken : eine empirische Untersuchung
Esch, Franz-Rudolf
;
Brunner, Christian Boris
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003981884
Saved in:
4
Der Einfluss des Markenportfolios auf die Dachmarke durch Portfolio-Werbung : eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchit...
Brunner, Christian Boris
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 146-163
Persistent link: https://www.econbiz.de/10008649961
Saved in:
5
Do mindset metrics explain brand sales?
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
Saved in:
6
Measuring the impacts of generic fluid milk and dairy marketing
Kaiser, Harry M.
(
contributor
);
Dong, Diansheng
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003375644
Saved in:
7
Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application
Schmit, Todd M.
;
Kaiser, Harry M.
-
2002
Persistent link: https://www.econbiz.de/10001766787
Saved in:
8
Impact of generic milk advertising on New York State markets, 1986 - 2000
Kaiser, Harry M.
;
Chung, Chanjin
-
2002
Persistent link: https://www.econbiz.de/10001674332
Saved in:
9
The effectiveness of generic versus brand advertising : the case of US dairy promotion
Kaiser, Harry M.
- In:
Review of agricultural economics : RAE
20
(
1998
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10001246260
Saved in:
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