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person:"Kaiser, Ulrich"
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~person:"Cheong, Yunjae"
~person:"Dahlén, Micael"
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Kaiser, Ulrich
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Dahlén, Micael
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
CIE discussion papers
1
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ZEW Discussion Papers
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ZEW discussion papers
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Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
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