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person:"Kalliny, Morris"
~language:"eng"
~subject:"Cross-cultural management"
~subject:"Werbewirkung"
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Cross-cultural management
Werbewirkung
Arab countries
3
Arabische Staaten
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Television advertising
3
Social values
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Kalliny, Morris
Wilbur, Kenneth C.
12
Bellman, Steven
11
Pelsmacker, Patrick de
10
Varan, Duane
9
Bakir, Aysen
6
Cantoni, Davide
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Cauberghe, Verolien
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Chesnes, Matthew
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Dens, Nathalie
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Jeong, Yongick
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Jin, Ginger Zhe
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Bursztyn, Leonardo
5
Grossman, Michael
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Kent, Robert J.
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Tekin, Erdal
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Verhellen, Yann
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Wada, Roy
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Beal, Virginia
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Guitart, Ivan A.
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Hudders, Liselot
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Joo, Mingyu
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Hartnett, Nicole
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Hevia Payá, José de
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Kempe, David
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Journal of global marketing
1
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ECONIS (ZBW)
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Cultural differences and similarities in television commercials in the Arab world and the United States
Kalliny, Morris
;
Saran, Anshu
;
Ghanem, Salma
;
Fisher, …
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008987052
Saved in:
2
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
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