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person:"Kalliny, Morris"
~language:"eng"
~subject:"Interkulturelle Beziehungen"
~subject:"Printwerbung"
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Interkulturelle Beziehungen
Printwerbung
Arab countries
3
Arabische Staaten
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Fernsehwerbung
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Television advertising
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Social values
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Kulturelle Identität
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Kalliny, Morris
Angelucci, Charles
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Journal of advertising research
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ECONIS (ZBW)
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Television advertising in the Arab world : a status report
Kalliny, Morris
;
Dagher, Grace
;
Minor, Michael
;
De los …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 215-223
Persistent link: https://www.econbiz.de/10003742661
Saved in:
2
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
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