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person:"Kaminski, Sandra"
~person:"Carnevali, Francesca"
~person:"Preel, Bernard"
~type_genre:"Book section"
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Brand management
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Kaminski, Sandra
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Preel, Bernard
Zanger, Cornelia
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Innovation, competitiveness, growth and tradition in SMEs : Rencontres de St-Gall 2008
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Strategisches Management zwischen Globalisierung und Regionalisierung
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Die regionale Clustermarke : Konzept strategischer Markenführung im Spannungsfeld zwischen regionalem und globalem Wettbewerb
Zanger, Cornelia
;
Kaminski, Sandra
- In:
Strategisches Management zwischen Globalisierung und …
,
(pp. 345-363)
.
2008
Persistent link: https://www.econbiz.de/10003813648
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Kooperative Markenführung in regionalen KMU-Clustern
Zanger, Cornelia
;
Kaminski, Sandra
- In:
Innovation, competitiveness, growth and tradition in …
,
(pp. 1-12)
.
2008
Persistent link: https://www.econbiz.de/10003770035
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