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person:"Kaur Ghuman, Mandeep"
~person:"Wan, Echo Wen"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Strong brands, strong relationships
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The influence of product anthropomorphism on comparative judgment
Huang, Feifei
;
Wong, Vincent Chi
;
Wan, Echo Wen
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 936-955
Persistent link: https://www.econbiz.de/10012183281
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2
Judging a book by its cover? : the effect of anthropomorphism on product attribute processing and consumer preference
Wan, Echo Wen
;
Chen, Rocky Peng
;
Jin, Liyin
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 1008-1030
Persistent link: https://www.econbiz.de/10011770802
Saved in:
3
The effect of social exclusion on consumer preference for anthropomorphized brands
Chen, Rocky Peng
;
Wan, Echo Wen
;
Levy, Eric
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10011771816
Saved in:
4
Anthropomorphism and consumer-brand relationships : a cross-cultural analysis
Kaur Ghuman, Mandeep
;
Huang, Li
;
Madden, Thomas Justin
; …
- In:
Strong brands, strong relationships
,
(pp. 135-148)
.
2015
Persistent link: https://www.econbiz.de/10011313577
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