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person:"Kawohl, Julian"
~person:"Bertini, Marco"
~person:"Gebauer, Heiko"
~type_genre:"Case study"
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Search: subject_exact:"Leistungsbündel"
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Bundling strategy
11
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7
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Kawohl, Julian
Bertini, Marco
Gebauer, Heiko
Heidling, Eckhard
6
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5
Kowalkowski, Christian
5
Meil, Pamela
4
Kes, Isabelle
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Transolve - Projektbericht
3
Journal of service management
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
11
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1
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
2
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
3
Characterizing service networks for moving from products to solutions
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10009734101
Saved in:
4
Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 527-537
Persistent link: https://www.econbiz.de/10009672503
Saved in:
5
Exploring the interrelationship among patterns of service strategy changes and organizational design elements
Gebauer, Heiko
;
Fischer, Thomas
;
Fleisch, Elgar
- In:
Journal of service management
21
(
2010
)
1
,
pp. 103-129
Persistent link: https://www.econbiz.de/10003964402
Saved in:
6
Exploitation or exploration in service business development? : insights from a dynamic capabilities perspective
Fischer, Thomas
;
Gebauer, Heiko
;
Gregory, Mike
;
Ren, …
- In:
Journal of service management
21
(
2010
)
5
,
pp. 591-624
Persistent link: https://www.econbiz.de/10008749728
Saved in:
7
Case studies zum solution selling : Best Practice Beispiele der Organisation, Vermarktung und Umsetzung von Lösungen
Ahlert, Dieter
;
Kawohl, Julian
;
Kes, Isabelle
-
2009
Persistent link: https://www.econbiz.de/10003856617
Saved in:
8
Solution Selling als Differenzierungsmöglichkeit im Handel : eine Fallstudie am Beispiel der toom-Baumärkte
Ahlert, Dieter
;
Kawohl, Julian
;
Peperhowe, Jennifer
- In:
Sortimentsstrategien in Industrie und Handel
,
(pp. 261-274)
.
2009
Persistent link: https://www.econbiz.de/10009406570
Saved in:
9
Best Practices des Solution Sellings
Ahlert, Dieter
;
Kawohl, Julian
-
2008
Persistent link: https://www.econbiz.de/10003810358
Saved in:
10
"Transolve" : Transformationsprozesse vom Produzent zum Solution Seller am Beispiel des KMU "Schäper Sportgerätebau GmbH ; mögliche Optionen für KMU
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
;
Kawohl, …
-
2008
Persistent link: https://www.econbiz.de/10003810359
Saved in:
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