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person:"Kawohl, Julian"
~person:"Bertini, Marco"
~person:"Kowalkowski, Christian"
~type_genre:"Case study"
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Search: subject_exact:"Leistungsbündel"
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Bundling strategy
11
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11
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6
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5
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2
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Kawohl, Julian
Bertini, Marco
Kowalkowski, Christian
Heidling, Eckhard
6
Ahlert, Dieter
5
Gebauer, Heiko
5
Meil, Pamela
4
Kes, Isabelle
3
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3
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2
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2
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2
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2
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2
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1
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1
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ECONIS (ZBW)
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1
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
2
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
3
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
4
Any way goes : identifying value constellations for service infusion in SMEs
Kowalkowski, Christian
;
Witell, Lars
;
Gustafsson, Anders
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10009734103
Saved in:
5
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
Saved in:
6
Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 527-537
Persistent link: https://www.econbiz.de/10009672503
Saved in:
7
Internalisation or externalisation? : examining organisational arrangements for industrial services
Kowalkowski, Christian
;
Kindström, Daniel
;
Witell, Lars
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009266593
Saved in:
8
Case studies zum solution selling : Best Practice Beispiele der Organisation, Vermarktung und Umsetzung von Lösungen
Ahlert, Dieter
;
Kawohl, Julian
;
Kes, Isabelle
-
2009
Persistent link: https://www.econbiz.de/10003856617
Saved in:
9
Solution Selling als Differenzierungsmöglichkeit im Handel : eine Fallstudie am Beispiel der toom-Baumärkte
Ahlert, Dieter
;
Kawohl, Julian
;
Peperhowe, Jennifer
- In:
Sortimentsstrategien in Industrie und Handel
,
(pp. 261-274)
.
2009
Persistent link: https://www.econbiz.de/10009406570
Saved in:
10
Best Practices des Solution Sellings
Ahlert, Dieter
;
Kawohl, Julian
-
2008
Persistent link: https://www.econbiz.de/10003810358
Saved in:
1
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