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person:"Keller, Kevin Lane"
~isPartOf:"Handbook of marketing strategy"
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Handbook of marketing strategy
The journal of brand management : an international journal
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Report / Marketing Science Institute
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Journal of the Academy of Marketing Science
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Measuring and managing brands
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Brand management ; Vol. 2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Always learning
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Brand management ; Vol. 3
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Business-to-business brand management : theory, research and executive case study exercises
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European journal of marketing : EJM
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Financial Times handbook of management
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Handbook of business-to-business marketing
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International journal of advertising : the review of marketing communications
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Marketing-mix strategies - product strategy and promotion strategy
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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The evolution of integrated marketing communications : the customer-driven marketplace
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Brand strategy
Keller, Kevin Lane
- In:
Handbook of marketing strategy
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(pp. 289-305)
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2012
Persistent link: https://www.econbiz.de/10009530855
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