//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Keller, Kevin Lane"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Huber, Frank"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenware"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Relationship marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Keller, Kevin Lane
Huber, Frank
Eisingerich, Andreas B
5
Park, C. Whan
5
Park, Jason Whan
4
Schmitt, Bernd
3
Alvarez, Claudio
2
Fiske, Susan T.
2
Fournier, Susan
2
Kervyn, Nicolas
2
MacInnis, Deborah J.
2
Malone, Chris
2
Whelan, Jodie
2
Aggarwal, Pankaj
1
Alba, Joseph W.
1
Bechara, Antoine
1
Brick, Danielle J.
1
Castaño, Raquel
1
Chaplin, Lan Nguyen
1
Cheng, Shirley Y. Y.
1
Chun, HaeEun Helen
1
Connors, Scott
1
Consiglio, Irene
1
Desai, Kalpesh Kaushik
1
Dimofte, Claudiu V.
1
Ellis, Andrew W.
1
Fitzsimons, Gavan J.
1
Folkes, Valerie S.
1
Gelfand, Michele J.
1
Gino, Francesca
1
Girardin, Florent
1
Gordon, Sarah
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Hingston, Sean T.
1
Holmes, Selina J.
1
Huang, Feifei
1
Johansson, Johny K.
1
Johnson, Allison R.
1
Khamitov, Mansur
1
Kirmani, Amna
1
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of brand management : an international journal
5
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
5
Reihe: Marketing : MAR
4
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of marketing
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Psychology & marketing
1
Reihe: Marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of product & brand management
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->