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person:"Keller, Kevin Lane"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Keller, Kevin Lane
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of brand management : an international journal
5
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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Reihe: Marketing : MAR
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of consumer research : JCR ; an interdisciplinary journal
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Die Betriebswirtschaft : DBW
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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European journal of marketing : EJM
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Financial Times handbook of management
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Handbook of marketing
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Harvard business review : HBR
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IIM Bangalore Research Paper
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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Marketing letters : a journal of research in marketing
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Marketing theory
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Psychology & marketing
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Reihe: Marketing
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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The evolution of brands : from signals of quality to storehouses of trust
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The journal of product & brand management
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
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