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person:"Keller, Kevin Lane"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Sichtmann, Christina"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of the Academy of Marketing Science
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Brand management ; Vol. 3
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger
;
Keller, Kevin Lane
;
Moorthy, Sridhar
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 771-778
Persistent link: https://www.econbiz.de/10009665101
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