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person:"Keller, Kevin Lane"
~isPartOf:"Quantitative marketing and economics : QME"
~person:"Bronnenberg, Bart J."
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Quantitative marketing and economics : QME
The journal of brand management : an international journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 1-017
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Marketing letters : a journal of research in marketing
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The evolution of brands : from signals of quality to storehouses of trust
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Brand competition in CPG industries: sustaining large local advantages with little product differentiation
Bronnenberg, Bart J.
- In:
Quantitative marketing and economics : QME
6
(
2008
)
1
,
pp. 79-107
Persistent link: https://www.econbiz.de/10003703916
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