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person:"Keller, Kevin Lane"
~isPartOf:"The evolution of integrated marketing communications : the customer-driven marketplace"
~person:"Kerin, Roger A."
~subject:"Marketingmanagement"
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The evolution of integrated marketing communications : the customer-driven marketplace
McGraw-Hill/Irwin series in marketing
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Brand management ; Vol. 1
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Does marketing need reform? : fresh perspectives on the future
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
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2011
Persistent link: https://www.econbiz.de/10009232920
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