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person:"Keller, Kevin Lane"
~person:"Sattler, Henrik"
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Search: subject_exact:"Markenware"
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Brand
48
Markenartikel
48
Brand management
26
Markenführung
26
Consumer behaviour
22
Konsumentenverhalten
22
Brand image
20
Markenimage
20
Theorie
11
Theory
11
Bewertung
5
Brand extension
5
Conjoint analysis
5
Conjoint-Analyse
5
Evaluation
5
Markentransfer
5
Advertising effects
4
Deutschland
4
Erfolgsfaktor
4
Germany
4
Handelsmarke
4
Innovation
4
Preiselastizität
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Price elasticity
4
Store brand
4
Success factor
4
Werbewirkung
4
Accounting valuation
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Advertising
3
Allocation
3
Allokation
3
Beziehungsmarketing
3
Bilanzielle Bewertung
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Celebrity endorsement
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Celebrity-Werbung
3
Estimation
3
Market research
3
Marktforschung
3
Relationship marketing
3
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32
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32
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11
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English
34
German
14
Author
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Keller, Kevin Lane
Sattler, Henrik
Esch, Franz-Rudolf
21
Phau, Ian
20
Sarkar, Abhigyan
19
Dawes, John
17
Burmann, Christoph
16
De Chernatony, Leslie
15
Diamantopoulos, Adamantios
15
Melewar, T. C.
15
Romaniuk, Jenni
15
Fetscherin, Marc
14
Fournier, Susan
14
Khan, Imran
14
Ko, Eunju
14
Bang, Nguyen
13
Japutra, Arnold
13
King, Stephen
13
Sarkar, Juhi Gahlot
13
Baumgarth, Carsten
12
Bruhn, Manfred
12
Gierl, Heribert
12
Loureiro, Sandra Maria Correia
12
Herrmann, Andreas
11
Olbrich, Rainer
11
Steenkamp, Jan-Benedict E. M.
11
Bauer, Hans H.
10
Ekinci, Yuksel
10
Guzman, Francisco
10
Merrilees, Bill
10
Pitt, Leyland F.
10
Rahman, Zillur
10
Trinh, Giang
10
Zarantonello, Lia
10
Brodie, Roderick J.
9
Christodoulides, George
9
Foroudi, Pantea
9
Han, Heesup
9
He, Jiaxun
9
Huber, Frank
9
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The journal of brand management : an international journal
5
Conjoint measurement : methods and applications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Die Betriebswirtschaft : DBW
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Schmalenbach business review : sbr
2
Conjoint measurement : methods and applications ; with 91 tables
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Harvard business review : HBR
1
Innovation und Absatz
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Konzernmanagement : Corporate Governance und Kapitalmarkt ; 62. wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. 2000 in Berlin
1
MSI reports : working paper series
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Perspektiven der Kommunikationspolitik
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of media economics
1
Warum sind Marken erfolgreich? : [Markendialog Februar 1999]
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Wertorientierte Unternehmensführung : Perspektiven und Handlungsfelder für die Wertsteigerung von Unternehmen ; Festschrift zum 10jährigen Bestehen des Wirtschaftswissenschaftlichen Zentrums (WWZ) der Universität Basel
1
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ECONIS (ZBW)
48
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1
Applying option thinking to value experiential marketing content
Völckner, Franziska
;
Spann, Martin
;
Sattler, Henrik
; …
- In:
The journal of media economics
35
(
2023
)
1/2
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014340498
Saved in:
2
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
3
How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
4
Are brands wasting money on sport sponsorships? : a new look at brand personality, brand equity, and official sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012643007
Saved in:
5
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
6
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
7
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
8
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
9
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
10
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
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