//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Keller, Kevin Lane"
~person:"Vargo, Stephen L."
~subject:"Supplier relationship management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingwissenschaft"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Supplier relationship management
Marketing theory
50
Marketingtheorie
50
Service-Dominant Logic
24
Service-dominant logic
24
Marketing
19
Marketingmanagement
16
Marketing management
15
Theory
14
Theorie
12
Betriebliche Wertschöpfung
9
Dienstleistungsmarketing
9
Services marketing
9
Value creation
9
Dienstleistung
8
Beziehungsmarketing
7
Relationship marketing
7
Services
7
USA
6
United States
6
Institutional economics
5
Institutionenökonomik
5
Institutions
5
Product
5
Produkt
5
Criticism
3
Ecosystems
3
History of economic thought
3
Kritik
3
Lieferantenmanagement
3
Management
3
Theory of value
3
Werttheorie
3
service-dominant logic
3
Ökonomische Ideengeschichte
3
B-to-B-Marketing
2
Bundling strategy
2
Business-to-business marketing
2
Customer integration
2
Innovation
2
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
3
Author
All
Keller, Kevin Lane
Vargo, Stephen L.
Lusch, Robert F.
3
Doorn, Jenny van
2
Douven, Salima S.
2
Frow, Pennie
2
Grönroos, Christian
2
Hughes, Tim
2
Jacob, Frank
2
Johnston, Wesley J.
2
Koppelmann, Udo
2
Lindgreen, Adam
2
Lucco, Andreas
2
Palmatier, Robert W.
2
Payne, Adrian
2
Schwencke, Moritz
2
Sheth, Jagdish N.
2
Tzempelikos, Nektarios
2
Ulaga, Wolfgang
2
Vafeas, Mario
2
Ahlert, Dieter
1
Ahonen, Toni
1
Anderson, James C.
1
Arnold, Todd J.
1
Bahn, Kenneth D.
1
Baumann, Jasmin
1
Baumgarth, Carsten
1
Benson, Michael Christopher
1
Bilińska-Reformat, Katarzyna
1
Brennan, Ross
1
Cederlund, Cecilia
1
Chatterjee, Sharmila C.
1
Chiu, Hung-Chang
1
Cockayne, David
1
Corsaro, Daniela
1
Cova, Bernard
1
Dalli, Daniele
1
DeLeon, Anthony J.
1
Di Benedetto, C. Anthony
1
Dibb, Sally
1
Dickinson, Roger
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing-mix strategies - product strategy and promotion strategy
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
2
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
3
The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F.
(
ed.
);
Vargo, Stephen L.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003082068
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->