//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Keller, Kevin Lane"
~subject:"China"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
China
Brand management
56
Markenführung
56
Brand image
25
Markenimage
25
Markenartikel
24
Consumer behaviour
20
Konsumentenverhalten
20
Brand
19
Marketing management
18
Marketingmanagement
18
Markenpolitik
10
Strategisches Management
8
Brand extension
7
Markentransfer
7
Competitive strategy
5
Produktmanagement
5
Wettbewerbsstrategie
5
B-to-B-Marketing
4
Brand architecture
4
Business-to-business marketing
4
Corporate reputation
4
Firmenimage
4
Markenarchitektur
4
Markenwert
4
Product management
4
Strategic management
4
Advertising
3
Beziehungsmarketing
3
Brand equity
3
Branding
3
Brands
3
Marketing
3
Relationship marketing
3
USA
3
United States
3
Werbung
3
Advertising effects
2
Brand strategy
2
Europa
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Reprint
1
Language
All
English
2
Author
All
Keller, Kevin Lane
Balmer, John M. T.
7
Borgerson, Janet L.
7
Chen, Weifeng
7
Schroeder, Jonathan E.
7
Yang, Zhilin
7
Wu, ZhiYan
6
Checchinato, Francesca
5
Qian, Yi
5
He, Jiaxun
4
Hoffbauer, Andreas
4
Hu, Zuohao
4
Lin, Zhibin
4
Pennemann, Karin
4
Song, Wei
4
Vescovi, Tiziano
4
Yang, Deli
4
Atwal, Glyn
3
Bell, Sandra
3
Bengtsson, Anders
3
Chen, Xi
3
Fan, Xiucheng
3
Gao, Zhihong
3
George, Jijo
3
Schaffmeister, Niklas
3
Schein, David D.
3
Sonmez, Mahmut
3
Stolle, Wulf
3
Sun, Qi
3
Wang, Cheng Lu
3
Wang, Jing
3
Aashish, Kumar
2
Adegbite, Emmanuel
2
Alon, Ilan
2
Bartikowski, Boris
2
Bryson, Douglas
2
Chang, William Li
2
Chen, Huan
2
Cleveland, Mark
2
Coates, Nigel
2
Disegna, Marta
2
more ...
less ...
Published in...
All
Brand management ; Vol. 2
1
Journal of international marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
2
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->