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person:"Keller, Kevin Lane"
~subject:"Markenwert"
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Markenartikel
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Brand
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Keller, Kevin Lane
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Handbook of marketing
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ECONIS (ZBW)
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
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2008
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3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
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2008
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3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
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Branding and brand equity
Keller, Kevin Lane
- In:
Handbook of marketing
,
(pp. 151-178)
.
2006
Persistent link: https://www.econbiz.de/10003335062
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