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person:"Keller, Kevin Lane"
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Brand
21
Markenartikel
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Brand management
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Keller, Kevin Lane
Sattler, Henrik
27
Esch, Franz-Rudolf
21
Phau, Ian
20
Sarkar, Abhigyan
19
Dawes, John
17
Burmann, Christoph
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De Chernatony, Leslie
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Diamantopoulos, Adamantios
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Melewar, T. C.
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Romaniuk, Jenni
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Sarkar, Juhi Gahlot
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Baumgarth, Carsten
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Bruhn, Manfred
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Gierl, Heribert
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Loureiro, Sandra Maria Correia
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Herrmann, Andreas
11
Olbrich, Rainer
11
Steenkamp, Jan-Benedict E. M.
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10
Ekinci, Yuksel
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Guzman, Francisco
10
Merrilees, Bill
10
Pitt, Leyland F.
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Trinh, Giang
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10
Brodie, Roderick J.
9
Christodoulides, George
9
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9
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The journal of brand management : an international journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of marketing
1
Harvard business review : HBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
21
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1
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
2
How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
3
Are brands wasting money on sport sponsorships? : a new look at brand personality, brand equity, and official sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012643007
Saved in:
4
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
5
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
6
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
7
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
8
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
9
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
10
Understanding branding in a digitally empowered world
Erdem, Tulin
;
Keller, Kevin Lane
;
Kuksov, Dmitri
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011490780
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