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person:"Kilian, Karsten"
~person:"Atwal, Glyn"
~subject:"Brand management"
~subject:"Tourism industry"
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
1
Strategic change
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The journal of brand management : an international journal
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Tourismus - Herausforderung - Zukunft
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ECONIS (ZBW)
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Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair
;
Atwal, Glyn
;
Bryson, Douglas
- In:
Strategic change
33
(
2024
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10014468971
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2
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
3
Vom Erlebnismarketing zum Markenerlebnis : wie und warum Erlebnisse und Marken einander bereichern können
Kilian, Karsten
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 29-68)
.
2008
Persistent link: https://www.econbiz.de/10003742822
Saved in:
4
Tourismus im Zeitalter der Erlebnisökonomie
Kilian, Karsten
;
Boksberger, Philipp
- In:
Tourismus - Herausforderung - Zukunft
,
(pp. 259-273)
.
2007
Persistent link: https://www.econbiz.de/10003612377
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