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person:"Kim, Daekwan"
~person:"Geuens, Maggie"
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Search: subject_exact:"Kaufmotive"
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Consumer motivation
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Kaufmotiv
4
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Kim, Daekwan
Geuens, Maggie
Villas-Boas, Sofia
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Paul, Justin
4
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3
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3
Häubl, Gerald
3
Rana, Jyoti
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2
Jin, Byoungho
2
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2
Kannan, P. K.
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2
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International journal of advertising : the quarterly review of marketing communications
1
International marketing in rapidly changing environments
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
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Wave of home culture and MNC performance : the Korean wave (Hallyu)
Kim, Daekwan
;
Cho, Seoung-do
;
Jung, Gang Ok
- In:
International marketing in rapidly changing environments
,
(pp. 193-216)
.
2013
Persistent link: https://www.econbiz.de/10010204720
Saved in:
2
PP for "product placement" or "puzzled public"? : the effectiveness of symbols as warnings of product placement and the moderating role of brand recall
Tessitore, Tina
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 419-442
Persistent link: https://www.econbiz.de/10009789456
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3
A motivational account of the question-behavior effect
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 111-127
Persistent link: https://www.econbiz.de/10009563545
Saved in:
4
Status consumption and price sensitivity
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Kim, Daekwan
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 323-338
Persistent link: https://www.econbiz.de/10008666973
Saved in:
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