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person:"Kim, Minjeong"
~person:"Jacobs, Bertha"
~person:"Kwon, Wi-suk"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Bekleidung"
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Konsumentenverhalten
Bekleidung
15
Clothing
15
Consumer behaviour
14
Online retailing
7
Online-Handel
7
USA
6
United States
6
South Africa
4
Südafrika
4
Brand image
3
Brand management
3
Frauen
3
Markenführung
3
Markenimage
3
Website
3
Women
3
Textile distribution
2
Textilhandel
2
Advertising media
1
Außenwerbung
1
Bekleidungsindustrie
1
Black consumers
1
Black people
1
Brand personality
1
Clothing industry
1
Confidence
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer motivation
1
Distribution channel
1
E-commerce
1
Einzelhandel
1
Elderly people
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Electronic Commerce
1
Forschungskooperation
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Higher education institution
1
Hochschule
1
Image congruence
1
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14
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English
14
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Kim, Minjeong
Jacobs, Bertha
Kwon, Wi-suk
Khare, Arpita
11
Johnson, Kim K. P.
7
Lennon, Sharron J.
7
Yan, Ruoh-nan
7
Jin, Byoungho
5
Armstrong, Cosette M. Joyner
4
Chattaraman, Veena
4
Karpova, Elena
4
Kautish, Pradeep
4
Sadachar, Amrut
4
Varshneya, Geetika
4
Watchravesringkan, Kittichai
4
Chaturvedi, Dr. Sumit
3
Cruz-Cárdenas, Jorge
3
Das, Gopal
3
De Klerk, Helena M.
3
Dhir, Amandeep
3
Fiore, Ann Marie
3
Forsythe, Sandra
3
Gupta, Dr. Sachin
3
Hodges, Nancy
3
Hui Shan Lom
3
Hustvedt, Gwendolyn
3
Joung, Hyun-mee
3
Kian Yeik Koay
3
Kim, Youn-Kyung
3
Kumar, Prerna
3
Lang, Chunmin
3
Lee, Hyun-hwa
3
Millan, Elena
3
Moore, Marguerite
3
Noh, Mijeong
3
Norum, Pamela S.
3
Park, Hyejune
3
Rohlfing, Maja
3
Siahtiri, Vida
3
Yurchisin, Jennifer
3
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Journal of fashion marketing and management
6
International journal of consumer studies
3
Family and consumer sciences research journal
1
Journal of global fashion marketing : JGfM
1
Journal of retailing and consumer services
1
Psychology & marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
14
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1
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
2
"Must-have" skills and knowledge for apparel merchandising professionals in South Africa
Jacobs, Bertha
;
Karpova, Elena
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10014290806
Saved in:
3
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
4
Black urban consumers' status consumption of clothing brands in the emerging South African market
Cronje, Adèle
;
Jacobs, Bertha
;
Retief, Arda
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011640363
Saved in:
5
The role of environmental knowledge in young female consumers' evaluation and selection of apparel in South Africa
Momberg, Dinele
;
Jacobs, Bertha
;
Sonnenberg, Nadine
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 408-415
Persistent link: https://www.econbiz.de/10009573853
Saved in:
6
Exterior atmospherics and consumer behavior : influence of landscaping and window display
Mower, Jennifer M.
;
Kim, Minjeong
;
Childs, Michelle L.
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 442-453
Persistent link: https://www.econbiz.de/10009667811
Saved in:
7
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Aghekyan-Simonian, Mariné
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 325-331
Persistent link: https://www.econbiz.de/10009541305
Saved in:
8
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009232520
Saved in:
9
Online apparel shopping behaviour of South African professional women : the role of consumers' apparel shopping scripts
Jacobs, Bertha
;
De Klerk, Helena M.
- In:
International journal of consumer studies
34
(
2010
)
3
,
pp. 255-264
Persistent link: https://www.econbiz.de/10003977539
Saved in:
10
Cues on apparel web sites that trigger impulse purchases
Dawson, Sandy
;
Kim, Minjeong
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 230-246
Persistent link: https://www.econbiz.de/10003985970
Saved in:
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