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person:"King, Stephen"
~person:"Patwardhan, Padmini"
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Advertising industry
14
Werbewirtschaft
14
Advertising planning
9
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7
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7
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King, Stephen
Patwardhan, Padmini
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26
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A master class in brand planning : the timeless works of Stephen King
10
International journal of advertising : the quarterly review of marketing communications
1
JMM : the international journal on media management
1
Journal of advertising
1
Journal of current issues and research in advertising
1
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ECONIS (ZBW)
14
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Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini
;
Kerr, Gayle
;
Patwardhan, Hemant
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
Saved in:
2
Managing change and finding identity : a grounded analysis of advertising agency leadership
Patwardhan, Padmini
;
Habib, Sabrina
;
Patwardhan, Hemant
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012243135
Saved in:
3
Diffusion of account planning in Indian ad agencies : an organisational perspective
Patwardhan, Padmini
;
Patwardhan, Hemant
;
Vasavada-Oza, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 665-692
Persistent link: https://www.econbiz.de/10009349594
Saved in:
4
The media buying process: perceptions of media sales representatives
Bichard, Shannon L.
;
Chambers, Todd
;
Patwardhan, Padmini
- In:
JMM : the international journal on media management
9
(
2007
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10003465581
Saved in:
5
The anatomy of account planning
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 7-11)
.
2007
Persistent link: https://www.econbiz.de/10003578117
Saved in:
6
Advertising : art and science
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 45-58)
.
2007
Persistent link: https://www.econbiz.de/10003578201
Saved in:
7
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
8
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
9
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
10
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
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