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person:"Klein, Kristina"
~person:"Heslop, Louise A."
~subject:"Deutschland"
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Search: subject_exact:"Geographische Herkunftsangaben"
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Deutschland
Designation of origin
13
Herkunftsbezeichnung
13
Brand image
8
Markenimage
8
Consumer behaviour
6
Konsumentenverhalten
6
International marketing
4
Internationales Marketing
4
Sport event
4
Sportveranstaltung
4
Brand management
3
Emerging economies
3
Markenführung
3
Schwellenländer
3
Big event
2
Country image
2
France
2
Frankreich
2
Germany
2
Großbritannien
2
Großveranstaltung
2
Place image
2
Public relations
2
United Kingdom
2
country image
2
Öffentlichkeitsarbeit
2
Advertising effects
1
Ambush marketing
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Americans
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Amerikaner
1
Bibliometrics
1
Bibliometrie
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COO
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Canada
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China
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Chinese (People)
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Chinesen
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Content analysis
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Klein, Kristina
Heslop, Louise A.
Becker, Tilman
4
Benner, Eckhard
4
Profeta, Adriano
4
Wey, Christian
4
Anders, Sven
3
Balling, Richard
3
Enneking, Ulrich
3
Gampl, Birgit
3
Haucap, Justus
3
Kliebisch, Christoph
3
Sattler, Henrik
3
Bockelmann, Anna-Christina
2
Bruno, Pascal
2
Davoine, Eric
2
Feige, Stephan
2
Fischer, Peter Mathias
2
Fischer, Wolfgang Chr.
2
Hamm, Ulrich
2
Herrmann, Roland
2
Janssen, Jürgen
2
Kucharzewski, Irmgard
2
Köttl, Barbara
2
Leufkens, Daniel
2
Möller, Thomas
2
Müller, Markus Hans-Peter
2
Otter, Verena
2
Polfuß, Jonas
2
Reinecke, Sven
2
Schumann, Gesa
2
Shkliarou, Vitali
2
Spies-Wallbaum, Holger
2
Tscheulin, Dieter K.
2
Völckner, Franziska
2
Wägeli, Salome
2
Zapilko, Marina Annette
2
Zepf, Christian
2
Agola, David
1
Ahlert, Dieter
1
Ahn, Jong-seok
1
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Essays on the effects of brand names and prices on consumer behavior
2
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ECONIS (ZBW)
2
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Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
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2
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
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