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person:"Klein, Kristina"
~person:"Lee, Richard"
~subject:"Measurement"
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Consumer behaviour
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Brand image
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Klein, Kristina
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Essays on the effects of brand names and prices on consumer behavior
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ECONIS (ZBW)
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Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
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2012
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