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person:"Klewes, Joachim"
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Wertschöpfung durch Kommunikation : Kommunikations-Controlling in der Unternehmenspraxis
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Regressionsanalyse in der Medienarbeit : redaktionelle Berichterstattung als Umsatztreiber bei Center Parcs
Thurau, Stefan
;
Klewes, Joachim
;
Lang, Rainer
- In:
Wertschöpfung durch Kommunikation : …
,
(pp. 261-268)
.
2010
Persistent link: https://www.econbiz.de/10003928960
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