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person:"Ko, Eunju"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Internet marketing"
~subject:"Markenimage"
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Internet marketing
Markenimage
Consumer behaviour
3
Fashion
3
Konsumentenverhalten
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Mode
3
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand collaboration
1
Brand image
1
Brand management
1
COVID-19
1
Clothing industry
1
Collaboration product attributes
1
Computerspiel
1
Consumption behavior
1
Consumption value
1
Coronavirus
1
Customer equity
1
Customer value
1
Digital fashion
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
Epidemic
1
Epidemie
1
Flow experience
1
Impact assessment
1
Kundenwert
1
Luxury fashion market
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Marketing
1
Mass fashion market
1
Metaverse platform
1
Online game
1
Online retailing
1
Online-Handel
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Ko, Eunju
Do, Boram
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Kim, Sang Jin
1
Park, Hyun Hee
1
Park, Yeonseo
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Su, Jin
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Yoo, Jiwon
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
European management journal
1
International journal of advertising : the review of marketing communications
1
International marketing review
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ECONIS (ZBW)
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
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