//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Ko, Eunju"
~language:"eng"
~person:"Atik, Deniz"
~person:"Kim, Kyung Hoon"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fashion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Fashion
44
Mode
43
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
15
Markenführung
15
Bekleidungsindustrie
14
Clothing industry
14
Luxury goods
12
Luxusgüter
12
Sustainability
12
Nachhaltigkeit
11
Marketing management
9
Marketingmanagement
9
Internet marketing
8
Online-Marketing
8
Textile distribution
8
Textilhandel
8
Beziehungsmarketing
7
Customer value
7
Kundenwert
7
Relationship marketing
7
Brand image
6
Markenimage
6
Nachhaltige Entwicklung
6
Nachhaltiger Konsum
6
Social Web
6
Social web
6
Sustainable consumption
6
Sustainable development
6
Customer equity
5
Marketing
5
Digitalisierung
4
Digitization
4
South Korea
4
Südkorea
4
Brand
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer satisfaction
3
more ...
less ...
Online availability
All
Undetermined
30
Type of publication
All
Article
40
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
40
Aufsatz in Zeitschrift
40
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
more ...
less ...
Language
All
English
Undetermined
2
Author
All
Ko, Eunju
Atik, Deniz
Kim, Kyung Hoon
Choi, Tsan-Ming
47
Henninger, Claudia E.
19
Guercini, Simone
13
Madsen, Dag Øivind
13
Ozuem, Wilson
13
Shen, Bin
13
Jin, Byoungho
12
Muthu, Subramanian Senthilkannan
11
Merlo, Elisabetta
10
Moore, Christopher M.
10
Chow, Pui-Sze
9
Perry, Patsy
9
Ryding, Daniella
9
Vignali, Gianpaolo
9
Workman, Jane E.
9
Blazquez Cano, Marta
8
Cedrola, Elena
8
Godart, Frédéric C.
8
Khare, Arpita
8
McColl, Julie
8
McCormick, Helen
8
Mogaji, Emmanuel
8
Ranfagni, Silvia
8
Alevizou, Panayiota J.
7
Barnes, Liz
7
Easey, Mike
7
Goworek, Helen
7
Jain, Sheetal
7
Loureiro, Sandra Maria Correia
7
Runfola, Andrea
7
Arrigo, Elisa
6
Aspers, Patrik
6
Boardman, Rosy
6
Bosah, Genevieve
6
Brooksworth, Frederica
6
Bug, Peter
6
Cantoni, Lorenzo
6
more ...
less ...
Published in...
All
Journal of business research : JBR
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
3
Journal of global fashion marketing : JGfM
3
Advances in culture, tourism and hospitality research
1
Emerald insight
1
European management journal
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer behaviour
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of social marketing : JSOCM
1
Psychology & marketing
1
Tourism sensemaking : strategies to give meaning to experience
1
more ...
less ...
Source
All
ECONIS (ZBW)
44
Showing
1
-
10
of
44
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
The restless desire for the new versus sustainability : the pressing need for social marketing in fashion industry
Atik, Deniz
;
Ertekin, Zeynep Ozdamar
- In:
Journal of social marketing : JSOCM
13
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013536221
Saved in:
6
Institutional constituents of change for a sustainable fashion system
Ertekin, Zeynep Ozdamar
;
Atik, Deniz
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 362-379
Persistent link: https://www.econbiz.de/10012264037
Saved in:
7
Fashion, consumer markets, and democratization
Atik, Deniz
;
Cavusoglu, Lena
;
Ertekin, Zeynep Ozdamar
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1135-1148
Persistent link: https://www.econbiz.de/10013413214
Saved in:
8
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
9
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
10
Culture and art policy analysis in fashion capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun
;
Chun, Eunha
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->