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person:"Ko, Eunju"
~person:"Gajewska- De Mattos, Hanna"
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Search: subject_exact:"Nationale Mentalität"
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Ko, Eunju
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Adapting adaptation : expanding adaptive strategy theory to account for the East Asian business context
Fowler, Randy
;
Gajewska- De Mattos, Hanna
;
Chapman, Malcolm
- In:
Journal of world business : JWB
53
(
2018
)
3
,
pp. 323-336
Persistent link: https://www.econbiz.de/10011850012
Saved in:
2
A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi
;
Ko, Eunju
;
Chae, Heeju
;
Minami, Chieko
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Saved in:
3
Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao
;
Ko, Eunju
;
Lee, Euntaik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10009703573
Saved in:
4
Doing business in developing and transitional countries : an empirical example of the dominant logic and its alternative
Buckley, Peter J.
;
Chapman, Malcolm
;
Clegg, Jeremy
; …
- In:
Innovations in international business
,
(pp. 318-342)
.
2012
Persistent link: https://www.econbiz.de/10009634257
Saved in:
5
Close neighbours and distant friends : perceptions of cultural distance
Buckley, Peter J.
;
Chapman, Malcolm
;
Gajewska- De …
- In:
Innovations in international business
,
(pp. 291-317)
.
2012
Persistent link: https://www.econbiz.de/10009634258
Saved in:
6
Cultural heritage fashion branding in Asia
Ko, Eunju
;
Lee, Seulgi
- In:
Tourism sensemaking : strategies to give meaning to …
,
(pp. 89-109)
.
2011
Persistent link: https://www.econbiz.de/10009380891
Saved in:
7
Doing business in developing and transitional countries : an empirical example of the dominant logic and its alternative
Buckley, Peter J.
;
Chapman, Malcolm
;
Clegg, Jeremy
; …
- In:
International studies of management and organization
41
(
2011
)
2
,
pp. 26-54
Persistent link: https://www.econbiz.de/10009247276
Saved in:
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