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person:"Ko, Eunju"
~person:"Goworek, Helen"
~person:"Kim, Kyung Hoon"
~person:"Shen, Bin"
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Search: subject_exact:"Fashion"
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Fashion
60
Mode
58
Consumer behaviour
36
Konsumentenverhalten
36
Bekleidungsindustrie
19
Clothing industry
19
Luxury goods
18
Luxusgüter
18
Brand management
17
Textile distribution
17
Textilhandel
17
Markenführung
16
Nachhaltigkeit
12
Sustainability
11
Marketing management
10
Marketingmanagement
10
Online-Marketing
9
Internet marketing
8
Beziehungsmarketing
7
Customer value
7
Kundenwert
7
Nachhaltige Entwicklung
7
Nachhaltiger Konsum
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Relationship marketing
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Social Web
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Social web
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Sustainable consumption
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Öko-Produkt
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Brand image
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Lieferkette
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Markenimage
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Supply chain
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Corporate social responsibility
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Produktentwicklung
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Ko, Eunju
Goworek, Helen
Kim, Kyung Hoon
Shen, Bin
Choi, Tsan-Ming
47
Henninger, Claudia E.
19
Guercini, Simone
13
Madsen, Dag Øivind
13
Ozuem, Wilson
13
Jin, Byoungho
12
Merlo, Elisabetta
12
Muthu, Subramanian Senthilkannan
11
Moore, Christopher M.
10
Chow, Pui-Sze
9
Perry, Patsy
9
Ranfagni, Silvia
9
Ryding, Daniella
9
Vignali, Gianpaolo
9
Workman, Jane E.
9
Blazquez Cano, Marta
8
Cedrola, Elena
8
Godart, Frédéric C.
8
Khare, Arpita
8
McColl, Julie
8
McCormick, Helen
8
Mogaji, Emmanuel
8
Runfola, Andrea
8
Alevizou, Panayiota J.
7
Arrigo, Elisa
7
Barnes, Liz
7
Easey, Mike
7
Jain, Sheetal
7
Loureiro, Sandra Maria Correia
7
Aspers, Patrik
6
Atik, Deniz
6
Boardman, Rosy
6
Bosah, Genevieve
6
Brooksworth, Frederica
6
Bug, Peter
6
Cantoni, Lorenzo
6
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Springer Malaysia Representative Office
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Journal of business research : JBR
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
3
Journal of fashion marketing and management
3
Journal of global fashion marketing : JGfM
3
International journal of production economics
2
Journal of Business Research
2
Springer Series in Fashion Business
2
SpringerLink / Bücher
2
Sustainability in fashion : a cradle to upcycle approach
2
Advances in culture, tourism and hospitality research
1
Analytical modeling research in fashion business
1
Decision sciences
1
Emerald insight
1
European journal of operational research : EJOR
1
European management journal
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Journal of the Operational Research Society : OR
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Psychology & marketing
1
Social Responsibility Journal
1
Springer eBook Collection / Business and Management
1
Springer series in fashion business
1
Tourism sensemaking : strategies to give meaning to experience
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ECONIS (ZBW)
58
RePEc
3
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1
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61
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Demand learning through social media exposure in the luxury fashion industry : see now buy now versus see now buy later
Shen, Bin
;
Xu, Xiaoyan
;
Yuan, Quan
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
4
,
pp. 1295-1311
Persistent link: https://www.econbiz.de/10014304228
Saved in:
6
Preordering in luxury fashion : will additional demand information bring negative effects to the retailer?
Shen, Bin
;
Zhang, Ting
;
Xu, Xiaoyan
;
Chan, Hau Ling
; …
- In:
Decision sciences
53
(
2022
)
4
,
pp. 681-711
Persistent link: https://www.econbiz.de/10013464341
Saved in:
7
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
8
The impact of asymmetric supply chain relationships on sustainable product development in the fashion and textiles industry
Talay, Cagri
;
Oxborrow, Lynn
;
Goworek, Helen
- In:
Journal of business research : JBR
152
(
2022
),
pp. 326-335
Persistent link: https://www.econbiz.de/10013493988
Saved in:
9
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
10
Culture and art policy analysis in fashion capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun
;
Chun, Eunha
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
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