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person:"Ko, Eunju"
~person:"Kim, Kyung Hoon"
~subject:"Beziehungsmarketing"
~subject:"Textilhandel"
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Beziehungsmarketing
Textilhandel
Fashion
40
Mode
38
Consumer behaviour
27
Konsumentenverhalten
27
Brand management
15
Markenführung
14
Luxury goods
12
Luxusgüter
12
Bekleidungsindustrie
10
Clothing industry
10
Marketing management
9
Marketingmanagement
9
Internet marketing
8
Nachhaltigkeit
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Online-Marketing
8
Sustainability
8
Customer value
7
Kundenwert
7
Relationship marketing
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Brand image
6
Markenimage
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Nachhaltiger Konsum
6
Social Web
6
Social web
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Sustainable consumption
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Textile distribution
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Customer equity
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Sustainable development
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Brand
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Digitalisierung
4
Digitization
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South Korea
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Ko, Eunju
Kim, Kyung Hoon
Choi, Tsan-Ming
18
Henninger, Claudia E.
9
McColl, Julie
8
Ozuem, Wilson
6
Shen, Bin
6
Arrigo, Elisa
5
Barnes, Liz
5
Goworek, Helen
5
Guercini, Simone
5
Madhani, Pankaj M.
5
Moore, Christopher
5
Moore, Christopher M.
5
Perry, Patsy
5
Ryding, Daniella
5
Su, Jin
5
Suha Fouad Salem
5
Alevizou, Panayiota J.
4
Aparicio, Diego
4
Bai, Huifeng
4
Jin, Byoungho
4
Kim, Sang Jin
4
Martínez-de-Albéniz, Victor
4
McCormick, Helen
4
Muthu, Subramanian Senthilkannan
4
Song, Sanga
4
Vignali, Gianpaolo
4
Wu, Juanjuan
4
Ahmed, Jashim Uddin
3
Alanadoly, Alshaimaa Bahgat
3
Alptekinoglu, Aydin
3
Bagai, Smita
3
Baier, Daniel
3
Bug, Peter
3
Caniato, Federico
3
Cantoni, Lorenzo
3
Carey, Robin
3
Caridi, Maria
3
Caro, Felipe
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Journal of business research : JBR
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
International journal of consumer studies
1
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ECONIS (ZBW)
13
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
5
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
6
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
7
Sustainable fashion index model and its implication
Wang, Huanzhang
;
Liu, Honglei
;
Kim, Sang Jin
;
Kim, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 430-437
Persistent link: https://www.econbiz.de/10012023673
Saved in:
8
Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application
Han, Jinghe
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
Saved in:
9
Perceptions, attitudes, and behaviors toward sustainable fashion : application of Q and Q-R methodologies
Song, Sanga
;
Ko, Eunju
- In:
International journal of consumer studies
41
(
2017
)
3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10011708064
Saved in:
10
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
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