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person:"Ko, Yong Jae"
~accessRights:"restricted"
~source:"econis"
~subject:"Sponsoring"
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Sponsoring
Consumer behaviour
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Konsumentenverhalten
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Sport event
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Sportveranstaltung
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Sports
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2010–2011
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2018 PyeongChang Winter Olympic Games
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Big event
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Computerspiel
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Emotion
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Großveranstaltung
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Motivation
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Nonprofit organization
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Professional sports
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Sportmarketing
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Sports marketing
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USA
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United States
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Video game
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Voluntary work
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behavioral engagement
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daily fantasy sports
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emotional attachment
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functional attitude
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sport consumer behavior
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sport gaming
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sport marketing
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Ko, Yong Jae
Boronczyk, Felix
3
Jensen, Jonathan A.
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Morgan, Ashlee
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Takeda, Fumiko
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Adair, Daryl
2
Breuer, Christoph
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Chanavat, Nicolas
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Chen, Chen-Yueh
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Cornwell, T. Bettina
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Ellis, Dana
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Grohs, Reinhard
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Koenigstorfer, Joerg
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Koronios, Konstantinos
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Leng, Ho Keat
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Byun, Jinsu
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
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