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person:"Kotler, Philip"
~isPartOf:"Journal of advertising research"
~person:"Kitchen, Philip J."
~person:"Varadarajan, Rajan"
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Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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