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person:"Kotler, Philip"
~isPartOf:"Kellogg on marketing : the marketing faculty of the kellog school of management"
~type:"article"
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Kotler, Philip
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Kellogg on marketing : the marketing faculty of the kellog school of management
AMS review : official publication of the Academy of Marketing Science
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Competitive strategic management
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Does marketing need reform? : fresh perspectives on the future
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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H2H Marketing : Case Studies on Human-to-Human Marketing
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Marketing : a Marketing Centrum OPK Kft. folyóirata
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Review of marketing research
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The SAGE handbook of social marketing
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The development of marketing theory and its philosophical underpinnings
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Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
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The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
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