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person:"Kotler, Philip"
~isPartOf:"Prentice Hall marketing"
~person:"Kitchen, Philip J."
~subject:"Marketingmanagement"
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Kotler, Philip
Kitchen, Philip J.
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Does marketing need reform? : fresh perspectives on the future
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H2H Marketing : Case Studies on Human-to-Human Marketing
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Handbook of research on international advertising
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Marketing : a Marketing Centrum OPK Kft. folyóirata
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Marketing : metaphors and metamorphosis
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The development of marketing theory and its philosophical underpinnings
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Working paper / Department of Commerce, College of Business, Massey University
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Marketing management
Kotler, Philip
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2003
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11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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