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person:"Kotler, Philip"
~isPartOf:"The development of marketing theory and its philosophical underpinnings"
~isPartOf:"wi - Wirtschaft"
~type_genre:"Aufsatz im Buch"
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The development of marketing theory and its philosophical underpinnings
wi - Wirtschaft
Kellogg on marketing : the marketing faculty of the kellog school of management
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Competitive strategic management
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Does marketing need reform? : fresh perspectives on the future
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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H2H Marketing : Case Studies on Human-to-Human Marketing
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The SAGE handbook of social marketing
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Broadening the concept of marketing
Kotler, Philip
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Levy, Sidney J.
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2008
Persistent link: https://www.econbiz.de/10003609467
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