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person:"Kotler, Philip"
~person:"Bagusat, Ariane"
~person:"Kiendl, Stephanie C."
~person:"Sheth, Jagdish N."
~type_genre:"Festschrift"
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Kotler, Philip
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Legends in marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
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2
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
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3
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
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4
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
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5
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
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6
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
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7
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
Saved in:
8
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
Bagusat, Ariane
;
Marwitz, Christian
;
Berndt, Ralph
; …
-
2008
Persistent link: https://www.econbiz.de/10003602310
Saved in:
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