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person:"Kotler, Philip"
~person:"Disch, Wolfgang K. A."
~person:"Sheth, Jagdish N."
~type_genre:"Konferenzschrift"
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Search: subject_exact:"Market-orientated perspective"
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Subject
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Marketing management
3
Marketingmanagement
3
Brand management
2
Markenführung
2
29.03.1996
1
Digital media
1
Digitale Medien
1
Digitale Revolution
1
Lieferantenmanagement
1
Markenpolitik
1
Marketing-Mix
1
Supplier relationship management
1
Theorie
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Theory
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Welt
1
World
1
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Book / Working Paper
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Konferenzschrift
Lehrbuch
43
Textbook
37
Collection of articles of several authors
17
Sammelwerk
17
Article in journal
16
Aufsatz in Zeitschrift
16
Glossar enthalten
16
Glossary included
16
Collection of articles written by one author
14
Sammlung
14
Aufsatz im Buch
8
Book section
8
Festschrift
7
Case study
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Fallstudie
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Aufsatzsammlung
4
Einführung
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Mehrbändiges Werk
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Multi-volume publication
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Conference proceedings
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Guidebook
3
Ratgeber
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Reprint
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Arbeitspapier
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Language
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German
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English
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Author
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Kotler, Philip
Disch, Wolfgang K. A.
Sheth, Jagdish N.
Meffert, Heribert
11
Backhaus, Klaus
6
Springer, Reiner
4
Chadraba, Petr
3
Semerkova, L. N.
3
Brown, Tom
2
Bušljeta Banks, Ivana
2
Fließ, Sabine
2
Gázquez-Abad, Juan Carlos
2
Hennig-Thurau, Thorsten
2
Jacob, Frank
2
Jaworski, Bernard J.
2
Kirchgeorg, Manfred
2
Kleinaltenkamp, Michael
2
Martínez-López, Francisco J.
2
Sakas, Damianos P.
2
Stieler, Maximilian
2
Vasin, S. M.
2
Viswanathan, Madhu
2
Allen, Chris T.
1
Allen, Juliann
1
Almeida, Christian
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Askegaard, Søren
1
Babin, Barry J.
1
Bailey, Earl L.
1
Baker, Stacey Menzel
1
Barković, Dražen
1
Blair, Edward
1
Blanchard, Simon
1
Bloom, Paul N.
1
Brady, Michael K.
1
Breunig, Gerhard
1
Brown, James
1
Brown, James R.
1
Bruhn, Manfred
1
Buvaneswari, P. S.
1
Campbell, Colin L.
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Institution
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Gesellschaft zur Erforschung des Markenwesens
2
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
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ECONIS (ZBW)
3
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Die digitale Beschleunigung verlangt mehr Markenführung
Disch, Wolfgang K. A.
(
contributor
)
-
Markendialog <19., 2015, Berlin>
;
Gesellschaft zur …
-
2015
Persistent link: https://www.econbiz.de/10014010155
Saved in:
2
Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012
Disch, Wolfgang K. A.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009537726
Saved in:
3
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
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