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person:"Kotler, Philip"
~person:"Doherty, Anne Marie"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
2
Editorial: 2013 Academy of Marketing annual conference special issue : marketing relevance
Doherty, Anne Marie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 829-831
Persistent link: https://www.econbiz.de/10010410799
Saved in:
3
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
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