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person:"Kotler, Philip"
~person:"Jackson, Stuart E."
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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The twin-cycle washing machine and the art of creating value
Jackson, Stuart E.
- In:
Journal of business strategy
33
(
2012
)
1
,
pp. 45-47
Persistent link: https://www.econbiz.de/10009491722
Saved in:
3
Whose customers are they?
Jackson, Stuart E.
- In:
Journal of business strategy
32
(
2011
)
3
,
pp. 47-49
Persistent link: https://www.econbiz.de/10009160062
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