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person:"Kotler, Philip"
~person:"Jaworski, Bernard J."
~person:"Sheth, Jagdish N."
~type_genre:"Konferenzschrift"
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Marketing management
3
Marketingmanagement
3
29.03.1996
1
Consumer behaviour
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Lieferantenmanagement
1
Marketing theory
1
Marketingtheorie
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Supplier relationship management
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Kotler, Philip
Jaworski, Bernard J.
Sheth, Jagdish N.
Meffert, Heribert
11
Backhaus, Klaus
6
Springer, Reiner
4
Chadraba, Petr
3
Semerkova, L. N.
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Brown, Tom
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Bušljeta Banks, Ivana
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Martínez-López, Francisco J.
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Sakas, Damianos P.
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Stieler, Maximilian
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Vasin, S. M.
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Viswanathan, Madhu
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Allen, Chris T.
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Allen, Juliann
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Almeida, Christian
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Alvarez Mourey, James
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Brown, James R.
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American Marketing Association
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Freie Universität Berlin / Institut für Marketing
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International Conference on Relationship Marketing <1996, Berlin>
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Summer AMA Conference <2016, Atlanta, Ga.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
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Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : AMA educators proceedings volume 27 : Atlanta, Georgia, USA, 5-7 August 2...
Jaworski, Bernard J.
(
ed.
);
Morgan, Neil A.
(
ed.
)
-
Summer AMA Conference <2016, Atlanta, Ga.>
;
American …
-
2016
Persistent link: https://www.econbiz.de/10011701307
Saved in:
2
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
Saved in:
3
1993 AMA Winter Educators' Conference
Varadarajan, Rajan
(
ed.
);
Jaworski, Bernard J.
(
contributor
)
-
Winter Educators' Conference <1993, Newport Beach, Calif.>
-
1993
Persistent link: https://www.econbiz.de/10013274791
Saved in:
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