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person:"Kowalkowski, Christian"
~isPartOf:"Journal of business-to-business marketing"
~person:"Gebauer, Heiko"
~person:"Raddats, Chris"
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B-to-B-Marketing
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Bundling strategy
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Kowalkowski, Christian
Gebauer, Heiko
Raddats, Chris
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of service management
10
The journal of business & industrial marketing
8
Journal of business research : JBR
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International journal of production economics
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Technological forecasting & social change : an international journal
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Business strategy series
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Dissertations from the International Graduate School of Management and Industrial Engineering
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Erfolgreich mit After Sales Services : Geschäftsstrategien für Servicemanagement und Ersatzteillogistik
1
European management journal
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International journal of Chinese culture and management : IJCCM
1
International journal of business environment : IJBE
1
Journal of business market management : JBM
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Journal of business strategy
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Journal of service research : JSR
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Linköping studies in science and technology
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Managing service quality : MSQ ; an international journal
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Palgrave handbooks
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Regional studies : official journal of the Regional Studies Association
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Research technology management : RTM
1
Service innovation : novel ways of creating value in actor systems
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Springer eBook Collection
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Universia business review : UBR
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Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; Organ des VDI-Kompetenzfeldes Informationstechnik (VDI-KfIT)
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ECONIS (ZBW)
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A reconceptualization of manufacturers' service strategies
Raddats, Chris
;
Kowalkowski, Christian
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
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2
Separate or integrate? : assessing the impact of separation between product and service business on service performance in product manufacturing firms
Oliva, Rogelio
;
Gebauer, Heiko
;
Brann, Jeremy M.
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 309-334
Persistent link: https://www.econbiz.de/10009714670
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