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person:"Kowalkowski, Christian"
~person:"Knackstedt, Ralf"
~person:"Raddats, Chris"
~type_genre:"Fallstudie"
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Bundling strategy
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Kowalkowski, Christian
Knackstedt, Ralf
Raddats, Chris
Heidling, Eckhard
6
Ahlert, Dieter
5
Gebauer, Heiko
5
Kawohl, Julian
4
Meil, Pamela
4
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3
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Anderson, Eric T.
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2
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2
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1
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1
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The journal of business & industrial marketing
2
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Linköping studies in science and technology
1
Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
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1
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
2
Any way goes : identifying value constellations for service infusion in SMEs
Kowalkowski, Christian
;
Witell, Lars
;
Gustafsson, Anders
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10009734103
Saved in:
3
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
Saved in:
4
Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 527-537
Persistent link: https://www.econbiz.de/10009672503
Saved in:
5
Internalisation or externalisation? : examining organisational arrangements for industrial services
Kowalkowski, Christian
;
Kindström, Daniel
;
Witell, Lars
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009266593
Saved in:
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