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person:"Krafft, Manfred"
~isPartOf:"Handbook of research on customer equity in marketing"
~isPartOf:"Journal of retailing"
~type_genre:"Article in journal"
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Krafft, Manfred
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Handbook of research on customer equity in marketing
Journal of retailing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business economics : JBE
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Die Betriebswirtschaft : DBW
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
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