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person:"Kuß, Alfred"
~person:"Belz, Christian"
~person:"Cravens, David W."
~subject:"Fallstudiensammlung"
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Fallstudiensammlung
Marketing
111
Marketingmanagement
60
Marketing management
55
Strategisches Management
31
Theorie
27
Theory
27
Deutschland
25
Germany
24
Marketing theory
15
Marketingtheorie
15
Corporate planning
13
Innovation
13
Unternehmensplanung
13
Aufsatzsammlung
11
Strategic management
11
Lehrbuch
9
Marketingstrategie
9
Schweiz
9
Consumer behaviour
8
Konsumentenverhalten
8
Verkauf
8
Beziehungsmarketing
7
Relationship marketing
7
Betriebswirtschaftslehre
6
Business economics
6
Physical distribution
6
Selling
6
Vertrieb
6
Economics
5
Innovationsmanagement
5
Absatz
4
Absatzpolitik
4
Kundenmanagement
4
Umfrage
4
Unternehmensentwicklung
4
B-to-B-Marketing
3
Business-to-business marketing
3
Innovation management
3
Interaktion
3
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7
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English
4
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2
German
1
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Kuß, Alfred
Belz, Christian
Cravens, David W.
Hartley, Robert F.
6
Meffert, Heribert
5
Quelch, John Anthony
5
Corey, Edwin Raymond
3
Lovelock, Christopher H.
3
Star, Steven H.
3
Baron, Steve
2
Bartlett, Christopher A.
2
Bradley, Ute
2
Bruhn, Manfred
2
Buzzell, Robert D.
2
Cespedes, Frank V.
2
Collins, Thomas L.
2
Harris, Kim
2
Kerin, Roger A.
2
Kotler, Philip
2
Lamb, Charles William
2
Loudon, David L.
2
Peterson, Robert A.
2
Piercy, Nigel
2
Rapp, Stan
2
Scheuch, Fritz
2
Schiebel, Walter
2
Wrenn, Bruce
2
Abell, Derek F.
1
Albert, Terri C.
1
Andritzky, Klaus
1
Bantleon, Werner
1
Bell, Martin Luther
1
Brink, Annekie
1
Brookes, Richard
1
Brown, Lew G.
1
Burmann, Christoph
1
Cady, John Frank
1
Cant, Michael
1
Channon, Derek F.
1
Crittenden, Victoria L.
1
Dalrymple, Douglas J.
1
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USB Cologne (EcoSocSci)
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1
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2013
-
10. ed., intern. ed.
Persistent link: https://www.econbiz.de/10009654456
Saved in:
2
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2008
-
9. ed.
Persistent link: https://www.econbiz.de/10004901534
Saved in:
3
Strategic marketing management cases
Cravens, David W.
;
Lamb, Charles William
;
Crittenden, …
-
2002
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004748456
Saved in:
4
Strategic marketing management: cases and applications
Cravens, David W.
;
Lamb, Charles William
-
1990
-
3. ed.
Persistent link: https://www.econbiz.de/10004096328
Saved in:
5
Strategic marketing
Cravens, David W.
-
1987
-
2. ed.
Persistent link: https://www.econbiz.de/10004153197
Saved in:
6
Marketing in umkämpften Märkten
Belz, Christian
-
1986
Persistent link: https://www.econbiz.de/10004774751
Saved in:
7
Fallstudie Marketingplanung : mit 10 Tabellen und zahlreichen Programmbeispielen
Haedrich, Günther
;
Kuß, Alfred
-
1979
Persistent link: https://www.econbiz.de/10004000949
Saved in:
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