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person:"Kumar, V."
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Prentice, Catherine"
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Kumar, V.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
11
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Legends in marketing
7
Journal of marketing research : JMR
6
International journal of hospitality management
4
Journal of business research : JBR
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Journal of international marketing
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MSI reports : working paper series
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Services marketing quarterly
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SpringerLink / Bücher
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Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of hospitality marketing & management
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer Texts in Business and Economics
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Springer texts in business and economics
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Customer engagement marketing
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Faculty & research / Insead : working paper series
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of business-to-business marketing
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Handbook of marketing and finance
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Handbook of marketing strategy
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Handbook of research on customer engagement
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International journal of contemporary hospitality management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of service research : JSR
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Journal of strategic marketing
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Journal of vacation marketing
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Journal of vacation marketing : an international journal
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MIT sloan management review
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Marketing - wie Sie Kunden gewinnen und halten
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Marketing mix decisions : new perspectives and practices
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Palgrave Executive Essentials
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A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
Saved in:
2
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
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